Polar

Brand assets

Download all assets

Wordmark

Our primary logo. Use it wherever there's room for the name. The black and white versions are for one-colour work only — print, engraving, mono logo strips.

Polar wordmark in full colour on a light background
Full colour SVG PNG
Polar wordmark in full colour with a white name, on a dark background
Full colour, on dark SVG PNG
Polar wordmark in black on a light background
Black SVG PNG
Polar wordmark in white on a dark background
White SVG PNG

Symbol

For tight spaces, or where Polar is already named. Its corners are rounded, so don't use it anywhere that rounds the image again — use the app icon instead.

Polar symbol, a purple rounded square containing the mark
Full colour SVG PNG
Polar symbol in black on a light background
Black SVG PNG
Polar symbol in white on a dark background
White SVG PNG

App icon

For anywhere the platform rounds or crops the image itself — social avatars, app stores, Slack, favicons. The corners are square on purpose, so they don't get clipped twice.

Polar app icon, the mark on a full-bleed purple square
Full colour SVG PNG

Colour

Polar Purple is the only brand colour in these files.

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